3.1 City promotions and business support
Ngā whakatairanga tāone me ngā āwhina pakihi
By supporting city promotions, events and attractions, we underscore Wellington’s reputation as a great place to live and visit.
What we do
- Tourism promotions (Positively Wellington Tourism)
- Events attraction and support
- Convention venues (Positively Wellington venues)
- Retail support (free weekend parking)
- Regional and external relations
- Grants and creative workforce
- Destination Wellington
The economic prosperity of the city is closely linked to residents’ quality of life. Our activities contribute to the city’s economic wellbeing and take a lead in shaping Wellington’s future prosperity.
Our activities in this area complement the work of Grow Wellington. Working alongside Grow Wellington and other institutions in the region means we can make the most effective use of our limited resources towards shared goals.
- Destination Wellington – Working with Grow Wellington and PWT, we have developed an integrated talent, business and investment, attraction and retention strategy. The programme will involve strategic engagement in growth sectors that contribute to the smart city vision.
- Open for Business – A programme of work which seeks to deliver the council support for business with a “can do” attitude ensuring that engagement is easy, efficient, affordable and responsive. As part of our open for business commitment we have begun exploring the development of business improvement districts (BIDS) and have a new grant fund of $50,000 for two years to support this. This work will look at how we can support local business communities to be involved in local town centre investment and priorities.
- Connected Capital – Strengthening our international linkages, particularly our air links is imperative to achieve our business attraction, tourism and growth targets. The council has agreed to contribute up to $1m towards the consent process for the extension of the Wellington airport. The extension is seen as a critical to the attraction of long haul flights out of wellington.
- Capital Education Initiative– we will fund a strategic marketing campaign to New Zealand schools promoting Wellington, our facilities and unique offer as a destination for educational visits.
- Replacement venue for Town Hall – in 2012/13 we funded a plan for Positively Wellington Venues to refurbish the TSB Arena and Shed 6 on the waterfront as replacement venues for the Town Hall while it is being earthquake strengthened. The Town Hall will close in August 2013 at which time the replacement venue will be ready. The refurbished venue will pick up much of the activity and economic benefit that will be displaced from the Town Hall while it is out of commission.
- Positively Wellington Tourism Australia Marketing – our contribution to this marketing campaign continues this year with $1m. Visitor numbers from Australia continue to grow on the back of a successful marketing campaign.
- FIFA Under 20 World Cup in 2015 – we have bid to host a range of games in the city. This event will raise Wellington’s profile internationally and attract visitors to the city.
Measuring our performanceTop
Our targets for 2013/14 are:
- The number of guest nights from international visitors will increase by 1% from 2012/13
- International and domestic visitors will stay an average of two nights
- New Zealand market visitors will increase by 2% from the previous year
- Partnership funding with Positively Wellington Tourism will be maintained at less than 50% of total income
- We will continue to hold events and activities with our formal international partnership cities (in Wellington and overseas)
- Wellington Venues occupancy will increase from the previous year
- 400,000 attendees at WCC supported events
- 95% residents are satisfied with WCC supported events and festivals
- Events Development Fund - There will be a 20:1 ratio of economic impact to spend
- 95% of grants funds will be successfully allocated (through milestones being met)
- During the week the carpark turnover rate is 6.8 cars per day
- During the weekend the carpark turnover rate is 5.2 cars per day
What it will costTop
|3.1 City promotions and business support ||Operating expenditure 2013–14 ||Capital expenditure |
|Income ||Expenditure ||Net expenditure ||Total |
|($000) ||($000) ||($000) ||($000) |
|3.1.1 - Tourism promotion (PWT) ||- ||5,600 ||5,600 ||- |
|3.1.2 - Convention venues ||(186) ||3,992 ||3,806 ||765 |
|3.1.3 - Retail support (free weekend parking) ||- ||1,328 ||1,328 ||- |
|3.1.4 - Grants and creative workforce ||- ||1,502 ||1,502 ||- |
|3.1.5 - Events attraction and support ||- ||3,752 ||3,752 ||- |
|3.1.6 - Regional and external relations ||- ||1,006 ||1,006 ||- |
|3.1.7 - Destination Wellington ||- ||1,900 ||1,900 ||- |
|2013/14 3.1 Total ||(186) ||19,080 ||18,894 ||765 |
|2012/13 3.1 Total ||- ||18,350 ||18,350 ||5,494 |